3 Million Watch Super Bowl StreamsUnique Online Viewers Jump 43% from 2012 2/05/2013 5:02 PM Eastern
Online, the live stream attracted 3 million unique viewers to the Super Bowl XLVII video player, up 43% from Super Bowl XLVI, which was the first time the NFL championship game had been streamed in its entirety.
The contest also was the most social telecast ever, according to third-party research firms BlueFin, SocialGuide and Trendrr.
Trendrr tracked more than 52.5 million social comments throughout the day, more than three times the numbers tracked for 2012's Grammy Awards and Super Bowl XLVI, the previous top events.
"Our live stream of Super Bowl XLVII not only set online viewership and social-media records but set the standard for a second-screen sports experience," said Jim Lanzone, president of CBS Interactive, in a statement. "Our goal was to create an environment that would serve as the perfect complement to CBS Sports' coverage of the game. We're extremely proud of this historic experience."
Viewers also generated nearly 10 million live video streams, up more than 100% from last year. On average, each viewer watched 38 minutes.
Overall a record 114.4 million minutes were streamed, up 46% over last year's game.
Sunday, Feb. 3, also marked the largest recorded audience in CBSSports.com's history.