Telco TV

Discovery en Español, AT&T Chicago Team On Job Skills Campaign

6/08/2012 10:34 AM Eastern

Discovery en Español has teamed with AT&T Chicago on "Descubre Tu Talento" (Discover Your Skills), a multimedia public-affairs campaign designed to raise awareness of career opportunities within the U.S. Hispanic community and provide the necessary resources to obtain marketable job skills and expertise.

In a speech to students at the Paul Simon Chicago Jobs Corps Center, U.S. Secretary of Labor Hilda L. Solis expressed her support, noting in a released statement: "As the fastest growing ethnic group in the country Hispanic's progress in this recovery is critical to the nation as a whole. In addition, we know that all of our training programs -- especially Job Corps -- work best when they are woven into the fabric of the local business community."

"Discover your Skills" is a campaign launched in May of 2011 by Discovery that addresses the growing gap between the needs of employers and the skills of America's workforce. It has leveraged Discovery's resources to highlight career opportunities in skilled trades, and expressed the importance of training workers to fill critical jobs in manufacturing, health care, energy, technology, construction and other industries.

"Descubre Tu Talento," a customized version targeting U.S. Hispanics, will provide Spanish speakers with tips about workforce preparation, including resume writing and interview basics, and consolidate useful links to resources that provide access to education and training, including job search engines and research on a wide variety of career paths.

Discovery en Español will make this information available on-air featuring network personalities who will issue a call to action and encourage Hispanics to learn about career opportunities online at a fully dedicated Spanish website www.tudiscovery.com/descubretutalento, through social media via www.facebook.com/discoveryenespanol and by rolling out grassroots initiative throughout the country.

AT&T will assist Discovery en Español in the following ways:

Volunteers with AT&T's Hispanic employee resource group, HACEMOS, will mentor applicants at the Chicago Job Corps site on a monthly basis.

Volunteers with the AT&T Career4Vets job search program and AT&T Veterans Employee Resource Group will mentor and advise veterans seeking career opportunities with AT&T.

AT&T will encourage other employees to volunteer in the community through an internal volunteerism portal which matches employees with appropriate opportunities.

AT&T Pioneers will enlist their volunteers to mentor and assist applicants.

September