AT&T Tunes In ESPN Radio2/21/2006 8:38 AM Eastern
AT&T Inc. will be the presenting sponsor for 39 different ESPN Radio programs under terms of a year-long deal announced Tuesday.
The telecommunications giant’s agreement covers programs including The Dan Patrick Show, The Herd with Colin Cowherd and Mike & Mike in the Morning, as well as ESPN Radio’s exclusive coverage of Major League Baseball, the National Basketball Association and college football’s Bowl Championship Series.
Each individual program will carry the tag line, “Presented by the new AT&T.”
AT&T will also be featured on ESPNRadio.com (espnradio.espn.go.com/espnradio/index).