Showtime: Do It Yourself4/07/2006 7:32 AM Eastern
Want to subscribe to Showtime? Do it yourself.
The premium network will demonstrate a new self-provisioning application -- developed with DigiSoft.tv Ltd. and running on a Samsung Electronics America Inc. OpenCable Application Platform-enabled HDTV set -- in the CableNET pavilion at the National Show in Atlanta Sunday-Tuesday.
The network said the application is viewable only by non-Showtime subscribers and allows them to access packaging, pricing and additional information, as well as incentives to upgrade.