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Technology

SBC Hires HBO Exec

2/14/2005 6:31 AM Eastern

SBC Communications Inc. said it hired Home Box Office veteran John Penney to help the company pursue its Internet-protocol-based video rollout.

Penney, formerly vice president of business development at HBO, was named executive director of strategy and advertising management for SBC’s Project Lightspeed.

Penney was executive VP of licensing and business development at ACTV Inc. before joining HBO.

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