Reveille, Be Jane to Produce ‘MSN Originals’5/03/2006 10:11 AM Eastern
Microsoft Corp. signed original content partnerships with two Hollywood production heavy hitters for its “MSN Originals” initiative.
Reveille (NBC's The Office and The Biggest Loser; FX's 30 Days; MTV's Date My Mom) and multimedia-content producer and Web community for women's home improvement Be Jane Inc. (www.be-jane.com) will aid the software giant in its efforts to “combine video, interactive community features and rich editorial to create unique experiences that will be deeply integrated throughout the MSN network.”
MSN reached an exclusive multiproject deal with Reveille to create and produce original online programming. And the Internet service inked a pact with Be Jane for an original online series of video and interactive editorial do-it-yourself home-improvement content targeted toward women.