Olympian Effort by TV Guide, NBC

2/05/2006 4:00 PM Eastern

Gemstar-TV Guide International Inc. and NBC have signed an integrated programming and marketing agreement across multiple platforms for the Winter Olympic Games, which will play out in Torino, Italy, Feb. 10-26.

In addition to extensive coverage in TV Guide’s Feb. 6 issue, other elements that will be on display this month include: TV Guide Channel will incorporate comprehensive tune-in information for Games coverage into its centerpiece segment, Watch This; the network’s on-screen scrolling program listings will showcase a dedicated Olympics area; NBC on-air touts will direct viewers to TV Guide for tune-in data; and TV Guide Interactive, the network’s interactive programming guide, which is available in 14 million digital-cable homes, will feature an NBC Olympics icon that viewers can click on to obtain the most-updated programming information.