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Ojo’s ‘Shadow’ Emerges at Lower Price

3/13/2006 3:50 AM Eastern

Less than one month after announcing that it was parting ways with electronics giant Motorola Inc., WorldGate Communications Inc. has literally emerged from that shadow with a lower-cost version of its broadband-videophone device.

Trevose, Pa.-based WorldGate Monday announced the “Ojo Shadow,” a videophone that will retail for about $399 (with a $150 rebate now in play, the price drops to $249). At the same time, WorldGate also cut the price for its original Ojo model to $499, and offered the $150 rebate to boot. With that, the original Ojo price drops to $349.

Compared with the original Ojo, the Shadow drops several features, most notably the cordless handset. Both handsets tap a broadband digital-subscriber-line or cable-modem connection and offer audio-only or audio-video phone calls.

"The introduction of the Ojo Shadow, coupled with the significant reduction in price for the original Ojo, will enable a broader range of consumers to experience the thrill of two-way video communications,” WorldGate chairman and CEO Hal Krisbergh said.

Last week, WorldGate also announced that it had secured another distribution avenue, signing an agreement with Taiwan-based Mototech Corp. to market the device in Asia-Pacific markets. Mototech also manufactures the Ojo videophones.