Music Choice Offers Targeted Ads11/16/2004 7:18 AM Eastern
Music Choice’s new video-on-demand platform spurred a new advertising model, the network said Tuesday.
The music network said advertisers can now work with it to launch highly targeted video-advertising campaigns that can be accurately tracked and verified, providing them with precise metrics.
Video ads will now be available on both Music Choice's television and broadband services, and sponsorships offer advertisers the unique ability to put their name behind a specific channel, concert or original music program.
"This new video-on-demand advertising paradigm gives Music Choice the unprecedented opportunity to offer highly targeted multimedia-advertising campaigns that deliver a guaranteed number of impressions," Music Choice senior vice president of marketing, advertising and sponsorship sales Christina Tancredi said in a prepared statement.