Microsoft Tips Its Endcap to VoIP8/08/2006 7:14 AM Eastern
Microsoft will debut a new one-stop digital-communications-shopping solution for consumers in more than 1,200 Best Buy, Circuit City and CompUSA locations throughout the country.
The endcap -- a floor display located at the end of an aisle -- presents voice-over-Internet-protocol solutions for enhancing the use of Microsoft’s Windows Live Messenger with Plantronics Audio’s 350 headset, Uniden dual-mode phones and Microsoft LifeCams.
Microsoft, Plantronics and Uniden are working together with Windows Live to make it easier for retailers to merchandise these products.
“These endcaps help to distinguish our stores and will allow our sales team to more efficiently work with customers seeking digital-communications products," Best Buy merchandise leader Scott Wallace said in a prepared statement. "We are excited to work with Microsoft on this endeavor, which will significantly affect our staff and customers by making the peripheral search more intuitive.”