Cable Show 2009: CMC Takes VOD 'Express Lane'3/31/2009 12:01 AM Eastern
Comcast Media Center is introducing Express Lane, a new service for video-on-demand content providers designed to speed up their ability to deliver VOD assets to CMC's distribution platform.
Express Lane features automated workflows and remote-management capabilities for TV networks, advertisers, MSOs and other content-services companies.
In addition, the service allows VOD content providers to direct the delivery of individual VOD assets to specific cable system headends. The "bull pen" feature lets customers post VOD programming and preview it before selecting the cable systems that should receive particular assets.
CMC's VOD distribution platform, launched in 2003, currently reaches more than 30 million VOD-enabled households in the U.S. With Arris, the CMC also operates a managed service called "VOD In a Box," which delivers up to 3,300 hours of VOD programming per month.
Denver-based CMC is a business unit of Comcast Cable that provides centralized content management and distribution services for cable operators, video-content providers and advertisers.