Acacia Inks 60 Cable Deals11/29/2004 2:20 AM Eastern
Acacia Research Corp. said Monday that its Acacia Technologies group has inked 64 new license agreements for its “Digital Media Transmission” technology since Nov. 8, including 60 with cable companies.
DMT technology is used for distributing digital content via several means -- including Internet, cable, satellite and wireless systems -- for audio-on-demand, video-on-demand audio-streaming and video-streaming services.
"The growth in use of our DMT technology by cable-TV companies continues to accelerate licensing opportunities in that industry,” Acacia chairman and CEO Paul Ryan said in a prepared statement.
“Most cable-TV companies are making the transition to receiving content in digital form, and companies that have launched video-on-demand services are reporting rapid adoption by their subscribers,” he added.
Ryan continued, “Cable TV companies are also preparing to launch digital-ad-insertion services that will enable them to deliver demographically targeted TV commercials for advertisers. The higher rates for targeted ads should generate increased profit margins for their TV ad sales and give them a competitive advantage over traditional broadcasters, which cannot deliver targeted TV ads."