OpenTV said operators in Europe, the United States, Australia and Asia have launched more than 1,500 interactive-television-advertising campaigns using its technologies.
The vendor added that its wares allow viewers to request further information about the advertiser's products or services, or to view additional information about a specific product.
“Advertisers are under increased pressure to achieve deeper engagement and better accountability in their advertising spend,” OpenTV CEO James A. Chiddix said in a prepared statement. "Technologies that allow viewers to bypass traditional ads have created a sense of urgency for advertisers to embrace new advertising options.”
