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More ‘PRIME’ Time for Scripps

5/17/2004 8:21 AM Eastern

Scripps Networks inked a second deal with SES Americom Inc. for more C-band capacity on its “HD-PRIME -- America’s Cable Neighborhood," the satellite company said Monday.

Scripps had originally reached a deal for space on SES’ AMC-11, which is being readied for launch from Cape Canaveral, Fla., Wednesday, to begin operating from its orbital slot at 131 degrees west longitude later this year.

The programmer now also has space on AMC-10, which is currently operational in its orbital position at 135 degrees west longitude.

“With the acquisition of Shop at Home completed and the incredible popularity of HGTV [Home & Garden Television], Food Network, DIY [Do It Yourself] and Fine Living, Scripps Networks relies on dependable satellite-based programming-distribution services," executive vice president of operations Mark Hale said in a prepared statement.

"We've created some of the best home and lifestyle programming in the world today, and we're counting on SES Americom to deliver that great programming to growing audiences throughout the United States,” Hale added.

Other programmers slated to use HD-PRIME include A&E Television Networks, C-SPAN, Court TV, Crown Media Holdings Inc., Discovery Communications Inc., E! Networks, HSN, In Demand, Lifetime Entertainment Services, NBC, QVC Inc., Viacom Inc. and The Weather Channel.

September