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TBS Scores 29% Gain over First Two Days of MLB Postseason

Network Averages 3.9M Viewers Over First Four Games 10/07/2012 1:27 PM Eastern

TBS's coverage of Major League Baseball's first-ever Wildcard Round averaged 4.6 million total viewers.

Individually, the St. Louis Cardinals-Atlanta Braves matchup averaged a 3.3 overnight rating (starting at 5 p.m. ET), while the Baltimore Orioles-Texas Rangers contest, which began at roughly 8:30 p.m (ET). averaged a 4.1 overnight rating. The average 3.0 U.S. household rating for the Wild Card doubleheader was an increase of 58% over last year’s 1.9 rating for the first day of the postseason.

 

The network's coverage of the first day of the Division Series on Saturday averaged 3.1 million total viewers across its Oakland Athletics-Detroit Tigers/Cincinnati Reds-San Francisco Giants doubleheader. That was up 8% from the last year's first day of the 2011 postseason.The average 3.0 U.S. household rating for the Wild Card doubleheader was an increase of 58 percent over last year’s 1.9 rating for the first day of the postseason.

Over the first two days of the 2012 MLB Postseason, TBS averaged 3.9 million viewers, up 29% over the first two days last season.

Locally, TBS’s coverage of the Athletics/Tigers generated a 19.2 metered market rating in Detroit and a 7.9 rating in the Bay Area. The Reds/Giants telecast delivered a 17.0 metered market rating in Cincinnati and a 12.6 in the Bay Area.

 

 

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