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Turner, Warner Bros. TV Slip Into Netflix's Stream

Deal Includes Full Past Seasons From Cartoon Network, Warner Bros. Animation, Adult Swim, TNT’s 'Dallas' 1/14/2013 7:23 AM Eastern

Time Warner Inc.’s Turner Broadcasting System and Warner Bros. Television Group announced a deal with Netflix for complete past seasons of animated and live-action programming from Cartoon Network, Warner Bros. Animation and Adult Swim, as well as the TNT’s serialized drama Dallas.

The first two seasons of TNT’s remake of Dallas, produced by Warner Horizon Television, will be available exclusively via Netflix in January 2014.

The rest of the content will be available starting March 30, 2013, for U.S. subscribers of Netflix’s Internet streaming service. That includes complete past seasons of Cartoon Network’s Adventure Time, Ben 10, Regular Show and Johnny Bravo and Warner Bros. Animation's Green Lantern, which will become available on Netflix’s "Just for Kids" section.

Also to be available are Adult Swim shows such as Robot Chicken and Aqua Teen Hunger Force, Sony Pictures Television's The Boondocks and Childrens Hospital from WBTVG's Studio 2.0, will be made available.

"The industry has evolved so that TV Everywhere and subscription video on-demand services can coexist with the appropriate windowing strategy, while allowing for more content flexibility to meet consumer demand in the changing digital landscape," Deborah Bradley, senior vice president of program acquisitions for Turner Broadcasting, said in a statement. "We're happy to offer our popular programming to Netflix members, as SVOD services have become another way to grow audiences and can introduce new viewers to our programming."

The 15-episode second season of Dallas is set to premiere on TNT Jan. 28.

As of the end of September 2012, Netflix had 23.8 million U.S. paid streaming subscribers for its $8 monthly service, up 18% from 20.15 million a year prior.

"We are delighted that Netflix will become the exclusive over-the-top streaming subscription destination for past seasons of favorite Cartoon Network and Adult Swim titles," Netflix chief content officer Ted Sarandos said in a statement. "We're also thrilled to be able to offer the latest seasons of Dallas, one of the greatest all-time guilty pleasures."

September