Nat Geo Mounts PSAs with 'Drugs Inc.' SeriesChannel Teams with Partnership for Drugfree.org to Raise Awareness 10/17/2012 10:14 AM Eastern
In addition to PSAs, the campaign includes billboards, lower thirds, online banner ads, blog posts and social media all aimed to drive viewers to Drugfree.org and call attention to the organization's Medicine Abuse Project.
"The Partnership at Drugfree.org is the perfect organization to partner with NGC's Drugs Inc.," Courteney Monroe, chief marketing officer of National Geographic Channel, said in a statement. "We take viewers into the drug world through intimate, firsthand, street-level testimonies of today's drug players to shed light and hopefully help people with drug addiction problems, a widespread issue in our society."
The Medicine Abuse Project is a unifying campaign that brings together families, communities, industry, health care professionals, educators, law enforcement and government officials to curb teen medicine abuse and save lives.