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Univision, UDN Average 3.8M Viewers for Mexico-New Zealand WCQ

Nov. 13 Match Marks Media Company's Top Streaming Delivery Since 2010 World Cup 11/14/2013 5:59 PM Eastern

 

Mexico’s decisive win over New Zealand in their World Cup Qualifying match Wednesday afternoon netted big Nielsen numbers for Univision services.

Univision’s presentation of El Tri’s 5-1 win triumph over the All Whites on Nov. 13 from Azteca Stadium in Mexico City averaged 3.3 million viewers from 3:30 p.m. (ET) to 5:30 p.m., according to Nielsen data, including 1.9 million persons 18 to 49.  

All told, some 5.6 million watched some or all of the match that now has Mexico on the verge of gaining passage to the FIFA World Cup finals in Brazil next June-July.  New Zealand would have to outscore Mexico by five goals in the second leg of the home-and-home battle in Wellington on Nov. 20 to deny Mexico’s entry into the finals. Univision, whose audience composition skews heavily toward Mexican-Americans, holds Spanish-language rights in the U.S. for the 2014 FIFA World Cup

Meanwhile, the simulcast on cable service Univision Deportes Network garnered 501,000 viewers, including 325,000 persons 18 to 49.

ESPN, which televised the match in English via its programming alliance with Univision, attracted 447,000 viewers, including 290,000 in the demo.

On Univision’s digital platforms, the live stream marked the U.S. Spanish-language media leader’s largest event since the 2010 FIFA World Cup, generating nearly 650,000 live streams across all platforms. The total was double the USA-Mexico WCQ match in September.

Following a pre-game special on Univision and UDN (12 a.m. (ET), the second Mexico-New Zealand match will air live from Westpac Stadium on Wednesday, Nov. 20, beginning at 12:50 a.m.(Tuesday, Nov. 19 at 9:50 p.m. (PT) on Univision and UDN.

The services are also airing plenty of ancillary fare around the play-in contenders before their final encounter next week.

 

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April