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Versus Goes on Grid With 3DTV

11/08/2010 12:01 AM Eastern

Versus will step onto the 3D field for the first
time this Saturday with a college-football doubleheader.

The Comcast-owned national sports network will present its
first-ever live 3D telecast with coverage of the Pac 10 matchup featuring
the No. 1 Oregon Ducks visiting the California Golden Bears
at 7:30 p.m. (ET) on Nov. 13. Th at matchup will be preceded by San
Diego State at No. 3 TCU at 4 p.m., marking the first time a college
pigskin contest will use Versus Vision, powered by 3D-4U’s iRL3D
technology that enables a user-controlled, 180-degree 3D experience
for highlights on www.versus.com.

“We certainly want to be in the game
and test the 3D waters to determine what
we need to do next year or over the next
three to five years,” Marc Fein, executive
vice president of programming, production
and business operations for Versus,
said. “We also had been in touch with all of
our major properties, the NHL, UFC, PBR
[bull riding] and Tour De France about the
potential for off ering 3D telecasts.”

The appeal of the college gridiron and
the high-flying Ducks won the day.

“We looked at our schedule and the potential
for the [matchup] selections by
ABC, ESPN and Fox Sports Net, and we
knew this game had the potential to feature
a team in the top five, now hopefully
the No. 1 team,” Fein said. “And we said
this is it.”

At press time, Versus had signed affiliate
deals with parent Comcast, Cox and
Verizon Communications’ FiOS TV, and
was continuing to negotiate with others
for carriage of its 3D telecast.

 

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