TNT Wins Second Straight Month2/25/2003 11:12 AM Eastern
Buoyed by Michael Jordan's final National Basketball Association All-Star
Game appearance, Turner Network Television ran away with the
primetime-household-ratings race for the month of February.
But Fox News Channel -- with a record 1.7 rating, finishing in a tie for
third with Lifetime Television -- turned in the surprise ratings performance for
the period of Jan. 27 through Feb. 23.
TNT's 2.1 rating bested Nickelodeon's 1.8 mark to finish first for the second
TBS Superstation and USA Network (tied with a 1.6 rating); Disney Channel
(1.5); Cartoon Network (1.4); Cable News Network (1.1); and ESPN, Sci Fi Channel
and The Learning Channel (all tied with a 1.0) rounded out the top 10, according
to an ABC Cable Group analysis of Nielsen Media Research data.
Fox News' record-setting performance easily outpaced CNN's 1.1 rating during
the month -- a period that saw primetime ratings for all cable news networks,
sans CNBC, increase over last year's numbers.
TNT took top honors in delivering the most adults 18 through 49 and 25
through 54 in primetime and on a 24-hour basis during the month. TNT's sister
service, TBS, finished second in both the aforementioned categories and time
On a total-day basis, Nickelodeon remained at the top, posting a 1.6 mark,
followed by Lifetime and TNT (tied with a 1.2); and Disney and Fox News
TNT's Feb. 9 NBA All-Star Game, along with the event's pregame and postgame
coverage, secured the top three program performances of the month, according to
Turner Entertainment Research.
Fox News' Jan. 28 airing of President Bush's State of the Union address and
its follow-up analysis coverage held the fifth and sixth spots, while The New
TNN's World Wrestling Entertainment Inc. programming pinned down the seventh,
ninth and 10th slots.
TBS' Feb. 2 airing of the movie The Patriot and USA's Feb. 11 coverage
of the annual Westminster Kennel Club Dog Show finished fourth and