News

High-Definition News 

1/30/2012 12:01 AM Eastern

As you leaf through these pages
(and remind yourself how good paper feels
to read), I hope you’ll notice subtle improvements
in our content, too.

In particular, we’re focused lately on making
our charts and graphics more relevant to
readers. In the medium we cover, pictures are
everything. Often a graph, combined with brief
analysis, can say more than a 2,000-word story.

We’re trying to deliver a multiplatform
tool so valuable in your work that you’d feel
exposed starting the week without reading
us. I’d argue this print product is the perfect
browser, where readers see vivid infographics
and have the option of random access to stories
completely relevant to their specific jobs — and lives.
Print, if you think about it, is the lightest mobile reader.
And who doesn’t like a good page-turner?

We’ve made some of our biggest changes on the stock
page. Now, some of you may be thinking “Mark, we get your
love of print, but stock pages … in print … really?” Yes, really.

We now have in place a customized portfolio
of the cable-TV industry with an array of metrics
to judge a company’s performance — even
within its sector. Now at a glance — without
pressing a button — you can compare a firm’s
stock price with a week ago, month ago, year
ago and the 52-week high and low.

And we off er a diagnostic metric for the entire
industry in a single number — the Multichannel
News
Index, the combined prices of all the stocks
listed on the page, divided by sector and weighted
by market capitalization — against the S&P 500, the
Dow Jones Industrial Average and the NASDAQ.

Our senior finance editor, Mike Farrell, handpicks
the latest reports on stocks in the news
with “Tip Sheet,” which puts the numbers into context.
And a full year of a company’s monthly performance is on
display in our “In Focus” stock feature.

We’ll continue to tinker and improve on these pages to bring
you an indispensable read. And if you’ve got an idea on how to
improve it, I’d love to hear it. mrobichaux@nbmedia.com.

September