multichannel connect
careers
all access

News

CSTV, Nike Ink Partnership

10/24/2003 10:26 AM Eastern

College Sports Television and Nike Inc. late Friday announced a multifaceted programming, marketing and advertising partnership that will include video-on-demand, broadband and retail components.

As part of the deal, terms of which were not disclosed, Nike will sponsor and help to develop NikeTraining Camp
, a sports-instructional series to air on CSTV, featuring top coaches from across various college sports, the network said.

CSTV will have some of its programming incorporated into Nike’s Football Rivalry Series
, which features a Nike mobile unit proffering company products on location at select college-football games.

The CSTV-Nike partnership will also create joint marketing programs meant to boost in-store traffic for Nike products and drive digital cable and VOD distribution, CSTV said.

 

Alert to All Users of the Disqus commenting system:
Because of a recent global security issue, the Disqus website recommends that all users change their Disqus passwords. Here's a URL about the issue:
http://engineering.disqus.com/2014/04/10/heartbleed.html

 

April