News

Cisco Hires Software Pro

6/07/2010 6:42 AM Eastern

Cisco Systems found the
next leader for its video group
at the world’s biggest software
company.

The networking giant hired
Enrique Rodriguez, formerly in
charge of Microsoft’s TV, video
and music business unit, to run
the Service Provider Video Technology
Group that encompasses
the former Scientific Atlanta.

Bringing Rodriguez on board
reflects Cisco’s strategy to steer
the former SA group toward software
and services, SNL Kagan analyst
Ian Olgeirson said.

“It seems to track pretty nicely
with the shift … away from a
hardware-centric approach by
the cable industry toward taking
advantage of the network,” Olgeirson
said, adding, “It doesn’t
hurt to have an IP-centric view
either.”

The company’s Service Provider
Video Technology Group will
continue to be overseen by Pankaj
Patel, senior vice president and
general manager of Cisco’s Service
Provider Group. Rodriguez,
who starts at Cisco this month,
will report to Patel.

“Cisco is committed to continuing
to deliver innovative technologies
to service providers to help
them deliver the next generation
of exciting video experiences,
and we are pleased to welcome
Enrique Rodriguez as senior vice
president and general manager
of our Service Provider Video
Technology Group,” Brady said
in a statement. “Enrique brings
extensive experience, working
with a variety of leading global
service providers to successfully
deliver innovative video services
to market.”

Rodriguez was unavailable for
an interview last week, according
to Cisco.

Cisco completed the acquisition
of Scientific Atlanta in February
2006. In 2008, Jim McDonald
— who had been CEO of SA since
1993 — was moved out of day-today
management responsibilities.

At Microsoft, Rodriguez was
corporate vice president for the
TV, video and music business
unit. Products under his purview
included the Microsoft Mediaroom
IPTV platform — which
powers AT&T U-verse TV, among
other services — as well as the
PlayReady digital rights-management
platform, Windows Media
Center and Zune product groups.

Before joining Microsoft in
2003, Rodriguez spent more than
20 years at Thomson/RCA, where
he served in a variety of engineering
and executive roles. Most recently,
he was executive vice
president of broadband access
products, responsible for Thomson’s
worldwide digital set-top
box, digital subscriber line and
cable-modem activities focused
on telecommunications, cable
and satellite network operators.

Rodriguez holds more than 25
U.S. patents, according to his bio
on Microsoft’s site. He earned
a bachelor of science degree in
electrical engineering from Mexico’s
Tecnológico de Monterrey in
1982.

Milestones in Cisco’s acquisition of SA:

November 2005: Cisco announces deal to buy Scientific Atlanta for $6.9 billion in cash
February 2006: SA acquisition completed
March 2008: Cisco renames Scientific Atlanta the Service Provider Video Technology Group; moves SA CEO Jim McDonald out of day-to-day management duties
May 2010: Recruits Microsoft executive Enrique Rodriguez to run SPVTG
SOURCE: Multichannel News research

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