multichannel connect
all access


Awards Show Rakes in 12-34s

8/29/2003 10:13 AM Eastern

Thursday night’s 2003 MTV Video Music Awards was the highest-rated basic-cable show of the year among people aged 12 to 34.

The event - the 20th anniversary iteration, in which videos starring Coldplay, Justin Timberlake and Beyoncé Knowles took three “moonman” statues apiece - averaged a 9.9 rating among the aforementioned demo from 8 p.m. to 11 p.m. on Aug. 28.

However, that marked a 10.8% decline from the 11.1 rating the network scored for its 19th VMA program on Aug. 29, 2002.

The 20th VMAs was the highest-rated show in cable or broadcast that night, posting an 8.1 household mark, down from the 8.3 registered by the prior year's statuefest.


Alert to All Users of the Disqus commenting system:
Because of a recent global security issue, the Disqus website recommends that all users change their Disqus passwords. Here's a URL about the issue: