USA Taps Stars For Get Out To Vote Campaign

By R. Thomas Umstead
published

USA Network will call on several of its stars to help promote the network’s Characters Unite get-out-to-vote campaign.

USA’s digital-based “Characters Unite To Vote” public service campaign will look to encourage all Americans to vote on Election Day through specially-created digital posters featuring such USA series stars as Matt Bomer and Marsha Thomason (White Collar); Dulé Hill (Psych); Mehcad Brooks and Callie Thorne (Necessary Roughness), Bruce Campbell (Burn Notice), Mark Feuerstein (Royal Pains), Piper Perabo (Covert Affairs) and Gina Torres (Suits), said network officials.

Each poster includes a black and white image of the series star with the quote “I’m a character.  I vote to make my voice heard” and the tagline “Characters Unite to Vote.”  Fans will be directed to the Characters Unite Facebook page for more information and encouraged to use the Twitter hashtag #charactersunitetovote to share the posters and help get friends and family members out to vote on Nov. 6, said network officials.  

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.