Screenvision Extends Content Pact With ReelzChannel3/04/2013 8:39 AM Eastern
Screenvision is renewing and extending a content partnership with ReelzChannel, which will continue to provide exclusive monthly content with an inside look at Hollywood to during Screenvision’s pre-show, The Limelight, seen by movie-goers in 2,300-plus theaters and 14,000 screens since April 2012.
“We’re very proud to continue this fruitful partnership with Screenvision and their quality theaters across the country,” John de Garmo, senior vice president of distribution at ReelzChannel, said in a release. “Screenvision’s cinema network is a perfect environment for us to showcase our unique take on Hollywood, entertain moviegoers and build awareness and loyalty for the Reelz brand.”
“Reelz is a terrific partner and we are very pleased to extend this relationship,” John McCauley, Screenvision’s SVP of strategic alliances, said in the release. “Reelz is all about the movies, so this is a very organic partnership, one providing entertaining content that we know resonates with our moviegoers.”
Reelzcontent in Screenvision’s pre-show includes an “Actor Spotlight” segment that gives been a recent focus, and provides an inside look on the careers of stars like Ryan Gosling and Dwayne Johnson. This month it features interviews with Mila Kunis and Michelle Williams, two of the stars of Oz Great and Powerful. In December, Reelz content gave movie-lovers a retrospective look at some of the favorite holiday movies of the stars.