Networks

ESPN Promotes Execs In Customer Marketing and Sales

2/19/2013 12:22 PM Eastern

ESPN announced executive promotions related to changes in the Customer Marketing and Sales group led by Ed Erhardt, president, Global Customer Marketing and Sales. 

Patricia Betron, Wendell Scott and Lisa Valentino will serve as senior vice presidents, Multimedia Sales, the Disney-owned programmer said. All three will continue to report to Eric Johnson, executive vice president, multimedia sales, and lead their teams to develop new and incremental business by selling multimedia programs across all ESPN-branded entities. In addition to managing day-to-day business, they will lead sales strategies and drive excellence across the organization.

These moves streamline Johnson’s direct reports and increase responsibilities of all three newly promoted SVPs.

Additional promotions as part of this realignment included Greg Rossi, promoted to vice president, Multimedia Sales; Jennifer Hoffnagle, promoted to VP, Multimedia Sales; Danielle Brown, promoted to director, Multimedia Sales; and Sal Talluto, promoted to director, Multimedia Sales.

September