Mobile

Smart Phone Surge

3/05/2012 12:01 AM Eastern

SMART PHONE OWNERSHIP IN THE U.S. HAS INCREASED BY 11% OVER THE LAST NINE MONTHS (SINCE MAY 2011),
according to a new Pew Research study, with 46% of American adults now owning the handheld devices.

More than 60% of college graduates, those 18-35 and those with an annual household income of
more than $75,000 have the devices, according to the study. Slower on the uptake are seniors, with
only 13% of that demo owning smart phones.

In terms of market share, Android devices and iPhones are in a statistical dead heat for bragging
rights at 20% and 19%, respectively. Android phones increased from 15%, while the iPhone’s share
almost doubled from 10%. BlackBerrys are going in the other direction with only 6% of the market, down
from 10% in May 2011.

Hispanic and black populations continue to be more avid users of mobile devices than the general
population, and their growth continues in lockstep. Smartphone ownership for both blacks and Hispanics
was 49% in February, up from 44% last May.

The biggest percentage jump has been among those 18-24, with ownership among that demo increasing
from 49% last May to 67% in February. The 25-34 demo has the highest percentage of ownership
at 71%, up from 58% in May 2011.

The survey was based on a Jan. 20-Feb. 19 phone poll of 2,253 adults (18-plus). The margin of error
was plus or minus 2.3 percentage points.

September