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Zucker, Nevins Set for PROMAX

11/14/2004 7:00 PM Eastern

NBC Universal president Jeff Zucker, Home Box Office executive vice president Sheila Nevins and architect Daniel Libeskind are among the speakers PROMAX and the Broadcast Design Association have booked for its annual conference in New York.

The confab, which runs June 21 to 23 at the Marriot Marquis in New York, will feature panels on video-on-demand marketing and promotion, including discussion on how producers can use VOD to launch new series.

The conference will also look at new ways to use product placements to boost advertising revenue, including a look at how news programmers can sign sponsors for weather or sports updates, PROMAX CEO Jim Chabin said last week.

In recent years, more design professionals from cable networks have attended PROMAX. Half of those who came to last year’s conference in New York worked for cable companies, and Chabin said he expects attendance from that sector to continue to rise.

Last year’s PROMAX & BDA conference in New York drew 3,025 attendees, up about 50% from the 2003 gathering in Los Angeles. Chabin said PROMAX plans to keep the conference in New York.

Libeskind, who was selected as the master planner for construction of the new World Trade Center in New York, will tell attendees about the challenges in getting the necessary approvals from several parties to move forward with the work.

PROMAX is also close to signing two high-profile speakers from the political world for the June conference, Chabin said.

Many cable-network promotion designers attend the conference, but cable operators traditionally don’t attend the gathering.

“Our expertise is really on-air and off-air program promotion, launch promotion and local broadcast TV,” Chabin said.

 

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