Marketing

Williams Sisters a Ratings Smash

7/21/2005 10:17 AM Eastern

ABC Family’s original reality series, Venus and Serena: For Real, was the highest-rated nonscripted series premiere in the network’s history.

The show, which follows tennis superstars Venus and Serena Williams, earned a 1.2 Nielsen Media Research household rating, a 0.7 among adults 18-49 and 1.5 million total viewers for its debut Wednesday from 10 p.m.-10:30 p.m. (EST/PST), ABC Family said.

September