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Weather Channel Goes Co-Op

7/29/2004 4:44 AM Eastern

The Weather Channel has formed a new division within its TWC Media Solutions advertising group.

TWC Media Solutions -- Co-op “will focus on identifying and delivering co-operative solutions for clients to help localize advertising messages, enabling them to better connect with their consumers,” the network said Thursday.

“The Weather Channel is committed to helping our customers localize their messages in order to effectively connect with their target audience," TWC Media Solutions executive vice president and general manager Paul Iaffaldano said in a prepared statement.

“Now, we have a dedicated team working exclusively on co-operative business solutions for our clients,” he added. “We're dedicated to making advertising cost-effective, extremely local and completely relevant to our customers' target audience.”

September