Marketing

Showtime’s Actress Is Fat All Around

3/11/2005 2:30 AM Eastern

The debut of Showtime comedy series Fat Actress was a heavyweight across several platforms, according to a study by Initiative.

On its traditional medium, cable, the premiere of the Kirstie Alley series Monday, March 7 at 10 p.m. earned a 0.62 Nielsen Media Research household rating and 942,000 viewers. For comparison’s sake against other Showtime series premieres, The L Word posted a 0.66 rating and Dead Like Me scored a 0.67.

Showtime also simultaneously premiered Fat Actress through streaming video on Yahoo! Inc.’s flagship site (www.yahoo.com) and, according to comScore Networks Inc., the stream was initiated by 150,922 unique visitors, some of which viewed Fat Actress more than once, as the number of streams totaled 176,569.

As far as digital-video recorders, TiVo Inc. said 0.95% of its subscription base used its “Season Pass” feature to schedule upcoming recordings of Fat Actress, while 2.13% had scheduled at least one recording of the show. TiVo called those figures “a significant showing for a cable program.”

September