Marketing

SeaChange Names China VP

4/09/2004 4:55 AM Eastern

SeaChange International Inc. has named Zheng Gao vice president and general manager of Greater China operations.

The vendor’s systems and software comprise the on-air and video-streaming platforms for 30-plus television companies in China, including multichannel broadcasters CCTV, Beijing TV and Guangdong TV.

Cable operators Guangdong Cable TV, Hefei Cable, Sichuan Cable and others run video-on-demand, pay-per-view and advertising-insertion businesses with SeaChange VOD systems and spot systems.

Gao joined SeaChange in 2001. Prior to that, he had been a business-development manager for Pioneer Electronics Corp., focusing on the cable set-top market and interactive-television applications.

September