Marketing

Nextel Cup Rates for TNT

8/23/2005 8:57 AM Eastern

Turner Network Television’s coverage of the National Association for Stock Car Auto Racing continues to put the pedal to the ratings metal.

The network’s coverage of Sunday's NASCAR Nextel Cup Racing from Michigan presented by Transporter 2 from the Michigan International Speedway earned a 5.5 cable rating (4.5 Nielsen Media Research rating) and 4.889 million households, up 15% from 4.8 (3.9, 4.223 million) in 2004.

The network said the race was the third-most-watched Nextel Cup race in cable-television history, behind TNT's coverage of the Pennsylvania 500 July 24 and the New England 300 July 17.

September