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NASCAR All-Stars Rate for Speed

5/25/2007 8:00 PM Eastern

Speed Channel waved the checkered flag on the highest rating in its history May 19 with its coverage of the NASCAR Nextel All-Star Challenge.

The network averaged a 3.53 household rating that night for its inaugural presentation of the event, according to Nielsen Media Research data, earning a 7% advantage over the 3.3 rating delivered by FX the year before.

Prior to the 2007 Nextel All-Star Challenge, Speed's highest-rated program was the 2005 season-opening NASCAR Craftsman Truck Series race from Daytona with a 2.1.

Speed's Nextel All-Star Channel coverage from 7 p.m.-11:14 p.m. revved up 3.79 million viewers on average, according to a Disney ABC Networks analysis of Nielsen data.

At its peak, the Nextel All-Star Challenge — the first of an eight-season run on Speed — drove a 4.37 mark and averaged more than a 4.0 over the final 90 minutes of the four-hour telecast, network officials said.

With the race results — Speed was basic cable's top network from 7 p.m.-11 p.m. May 19 among total households and men 18 to 49 — the service crashed its way into the medium's top 10 for the week of May 14 to 20. According to Nielsen data, Speed was tied for 10th place with a 0.9 primetime average, along with Home & Garden Television, Hallmark Channel, Spike TV and Court TV.

September