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Male Demo Rankings

5/29/2005 8:00 PM Eastern

A Look at How Ad-Supported Cable Networks Stack Up In “Season-to-Date” Nielsen Media Research Numbers for Sept. 20, 2004, Through April 17, 2005, Total Day

Male Demo Rankings
01/01/2005 to 04/24/2005 Primetime
Rank Network M18-49 AA(000)
1 ESPN 392
2 Adult Swim 327
3 TNT 297
4 TBS 282
5 USA 242
6 Spike TV 232
7 Comedy Central 210
8 Discovery 209
9 Nick at Nite 203
10 History Channel 200
11 FX 196
12 Cartoon Network 192
13 Nickelodeon 170
14 Fox News Channel 164
15 Sci Fi 160
16 MTV 144
17 AMC 128
18 Lifetime 118
19 TV Land 110
20 A&E 109
21 ABC Family 102
21 ESPN2 102
23 VH1 101
24 Court TV 85
24 BET 85
26 Disney Channel 84
27 TLC 78
28 Food Network 77
29 E! 75
30 CNN 73
31 Hallmark 64
32 Bravo 62
32 Weather Channel 62
34 CMT 53
34 WGN 53
36 HGTV 52
36 Animal Planet 52
Rank Network M18-49 % of P18-49
1 ESPNews 84.4%
2 ESPN Classic 80.0%
3 ESPN 78.4%
4 ESPN2 74.5%
5 History Channel 73.5%
6 Speed Channel 71.9%
7 OLN 71.9%
8 CNBC 65.9%
9 Discovery 64.9%
10 Adult Swim 61.9%
11 National Geographic 61.7%
12 Comedy Central 61.0%
13 Spike TV 60.4%
14 Fox News 59.4%
15 MTV2 59.1%
16 AMC 58.4%
17 Sci Fi 57.6%
18 Travel 57.3%
19 Fuse 55.6%
20 CNN Headline News 54.5%
21 FX 54.3%
22 Cartoon Network 54.1%
23 CNN 54.1%
24 MSNB 53.8%
25 Weather Channel 50.8%
26 Bravo 48.8%
27 Turner South 47.4%
28 TBS 46.5%
29 VH1 46.1%
30 E! 46.0%
31 BET 45.7%
32 USA 45.4%
33 WGN 45.3%
34 TV Land 45.3%
35 TV Guide Channel 44.3%
Rank Network M18-34 AA (000)
1 Adult Swim 264
2 ESPN 213
3 TBS 150
4 Cartoon Network 139
5 Comedy Central 134
6 TNT 128
7 MTV 113
8 Spike TV 108
8 USA 108
10 FX 103
11 Discovery 101
12 Nick at Nite 99
13 Nickelodeon 98
14 VH1 67
15 History Channel 65
16 Sci Fi 60
17 BET 59
18 ABC Family 52
19 ESPN2 51
20 Lifetime 47
20 Disney Channel 47
22 AMC 44
23 A&E 42
24 E! 38
24 Fox News Channel 38
26 TLC 36
27 Court TV 31
27 Food Network 31
29 CNN 27
29 Bravo 27
31 TV Land 26
32 Animal Planet 25
33 CMT 24
34 Weather Channel 19
34 WGN 19
34 MTV2 19
Rank Network M18-34 % of P18-34
1 ESPN 79.5%
2 ESPN Classic 77.8%
3 ESPNews 76.5%
4 ESPN2 76.1%
5 OLN 75.0%
6 History Channel 71.4%
7 BBC America 66.7%
7 Speed Channel 66.7%
9 Discovery 65.6%
10 Adult Swim 64.7%
11 Comedy Central 63.5%
12 Spike TV 61.4%
13 MTV2 61.3%
14 National Geographic 60.9%
15 Travel 60.0%
16 Sci Fi 58.8%
17 CNN 58.7%
18 CNBC 57.1%
18 Fuse 57.1%
20 CNN Headline News 56.7%
21 AMC 56.4%
22 Cartoon Network 56.0%
23 Fox News Channel 55.1%
24 FX 54.5%
25 MSNBC 52.0%
26 Bravo 48.2%
27 BET 46.5%
28 Weather Channel 46.3%
29 TBS 46.3%
30 USA 45.4%
31 Toon Disney 45.0%
32 VH1 44.7%
33 CMT 44.4%
34 TNT 44.3%
35 MTV 43.5%
Rank Network M12+ AA (000)
1 ESPN 644
2 Adult Swim 591
3 TNT 554
4 Fox News Channel 504
5 USA 453
6 History Channel 445
7 TBS 434
8 Spike TV 396
9 Cartoon Network 357
10 Nick at Nite 329
11 Discovery 326
11 Nickelodeon 326
13 Comedy Central 324
14 AMC 316
15 FX 306
16 Sci Fi 291
17 TV Land 248
18 A&E 243
19 Lifetime 238
20 MTV 232
21 CNN 221
22 Hallmark 216
23 ESPN2 202
24 Court TV 201
25 ABC Family 189
26 Disney 179
27 Food Network 144
28 Weather Channel 143
29 VH1 140
30 BET 129
31 CNN Headline News 124
32 TLC 122
33 E! 118
34 MSNBC 115
35 HGTV 112
35 WGN 112
Top-Ranking Basic-Cable Shows That Attract Males
Programs Network M18-34 In Thousands
1. NFL Regular Season ESPN 1326
2. WWE Spike TV 778
3. NBA Playoffs TNT 629
4. Sunday Night Baseball ESPN2 622
5. NBA Playoffs — First Round ESPN 511
6. Comedy Central Roast Comedy Central 491
7. Deadliest Catch Discovery 459
8. NFL Prime Time ESPN 411
9. The Ultimate Fighter Spike TV 407
10. Con Comedy Central 369
11. South Park Comedy Central 359
12. American Chopper Discovery 358
13. Justice League Unlimited Cartoon Network 350
14. Family Guy Adult Swim 328
15. Chappelle's Show Comedy Central 324
Programs Network M18-49 In Thousands
1. NFL Regular Season ESPN 3195
2. WWE Spike TV 1782
3. Sunday Night Baseball ESPN2 1206
4. NBA Playoffs TNT 1184
5. NBA Playoffs — First Round ESPN 1045
6. Deadliest Catch Discovery 973
7. Comedy Central Roast Comedy Central 947
8. NFL Prime Time ESPN 823
9. Battlestar Galactica Sci Fi 810
10. Stargate Atlantis Sci Fi 744
11. NBS Race Rain Delay FX 739
12. American Chopper Discovery 738
13. The Ultimate Fighter Spike TV 710
14. Global Special Presentation History Channel 693
15. NASCAR Busch Series Race FX 673
Rank Network M12+ % of P12+
1 ESPNews 84.0%
2 ESPN Classic 78.4%
3 ESPN 75.6%
4 Speed Channel 74.5%
5 History 72.7%
6 ESPN2 71.9%
7 OLN 71.9%
8 Adult Swim 65.8%
9 National Geographic 63.8%
10 Comedy Central 63.2%
11 Discovery 62.7%
12 CNBC 61.4%
13 Spike TV 59.8%
14 Turner South 59.2%
15 AMC 58.8%
16 Cartoon Network 58.3%
17 Travel Channel 57.3%
18 Sci Fi 56.2%
Rank Network M12+ % of P12+
19 MTV2 56.0%
20 Fuse 55.6%
21 CNN Headline News 55.4%
22 FX 54.4%
23 Fox News Channel 53.1%
24 Weather Channel 48.6%
25 MSNBC 48.5%
26 E! 47.2%
27 Bravo 47.0%
28 Toon Disney 46.3%
29 TBS 45.9%
30 VH1 45.6%
31 CNN 45.4%
32 WGN 45.3%
33 TV Guide Channel 44.8%
34 TV Land 44.8%
35 USA 44.6%
SOURCE MALE DEMO RANKING: Turner Broadcasting System analysis of Nielsen Media Research data NOTE: Nielsen started measurement of some networks listed in these tables after the start of the season. They include Adult Swim (April 2005), ESPN Classic (Jan. 2005) and ESPN News (Jan. 2005).

September