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Marketing

July a Hallmark Ratings Moment

8/03/2005 3:44 AM Eastern

July 2005 was Hallmark Channel’s best ratings month ever, the network said Tuesday.

Original-movie premieres The Colt, which earned a 1.6 Nielsen Media Research household rating and drew 1.125 million households July 9; and Back to You & Me, which saw its July 23 debut earn a 1.8 rating and 1.229 million households, helped to propel the network.

Hallmark’s 1.1 primetime rating for July was its highest monthly rating ever, and its average-primetime-households figure of 786,000 was its second-best.

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