Marketing

Jaguar, Land Rover in Golf’s Garage

2/26/2004 6:05 AM Eastern

Jaguar Cars North America and Land Rover North America Inc. will be local sponsors of The Golf Channel’s "Mutual of Omaha Drive, Chip & Putt Jr. Challenge."

The sponsorships mark the first integrated marketing program between Golf and SportsLink L.A., a division of Los Angeles interconnect Adlink.

As part of the sponsorship package, Jaguar and Land Rover will each receive four weeks of on-air exposure promoting the events and four days of on-site exposure at each competition.

SportsLink L.A. said it offers advertisers nearly 75% of the sports programming watched in the Los Angeles DMA.

September