Marketing

Gala 2Q for Galavisión

7/07/2004 5:45 AM Eastern

Galavisión said Wednesday that it attracted more viewers 18-49 during the second quarter than the other 13 Spanish-language cable networks combined.

The Univision Communications Inc.-owned network said it outdrew the total of the 13 other networks by 13% in primetime and 33% in total day.

The network added that its 18-49 audience grew 26% in total day and 41% in daytime versus second-quarter-2003 figures.

Galavisión delivered the second quarter’s top 50 shows on Spanish-language cable for Hispanics 18-34 and 48 of the top 50 shows for Hispanics 18-49, the network said.

September