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Comcast Subs Dig Dundee Spots

9/21/2005 8:36 AM Eastern

Comcast Corp. said a video-on-demand commercial that it shot for Crocodile Dundee’s Boomerang Bay Beach Club theme park in Santa Clara, Calif., generated 31,500 views from its subscribers in San Francisco July 19-Aug. 19.

The theme park also bought local cable spots from Comcast that ran on MTV: Music Television, Lifetime Television and other cable networks. The commercials directed subscribers to check out the four-minute VOD ad that was available on the operator’s VOD platform.

Comcast said the Boomerang Bay spot was one of the most popular commercials on its VOD platform this summer.

September