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Coke Zero Pours Sponsorship Pact with ESPN's 'College GameDay'

Deal Encompasses On-Air and Digital Positions, On-Site Activation 3/30/2013 10:47 AM Eastern

The Coca-Cola Co. has inked a major sponsorship deal for its Coke Zero brand with ESPN’s College Football GameDay.

Coke Zero will serve as a showcase brand within College GameDay Built by the Home Depot, ESPN’s popular weekly college football program, when it returns to campuses around the country this fall.

Coke Zero’s sponsorship -- terms of which were not disclosed – encompasses on-air exposure, positions in ESPN’s digital properties and a presence in ESPN The Magazine. The brand will also activate on-site, with details becoming available closer to the college football season.

The Coca-Cola Co. joins The Home Depot and AT&T Mobility as other Atlanta-based companies with major positions in College GameDay.

September