Marketing

CDD to Kid-Directed Sites: We'll Be Watching

Plans to Monitor for Compliance with New COPPA Rules 6/25/2013 9:54 AM Eastern

 

Starting on July 1, the Center for Digital Democracy is going to start monitoring the kid-targeted websites of Viacom, Turner, Disney and others to make sure they are complying with the Federal Trade Commission's expanded Children's Online Privacy Protection Act (COPPA) rules .

In December, the FTC unveiled the final version of its proposed changes and updates, which include bringing geolocation, cookies (plug-ins) and online user names, as well as photos, videos and audio of kids, into the definition of personal information that can't be collected without parental permission, and brings behavioral targeting explicitly within the rule. It also makes websites responsible for third-party collections.

Companies also have to ensure that any third party receiving information can protect it and its confidentiality and is abiding by new rules on how it can be kept and stored.

"CDD will begin conducting privacy and digital marketing 'sweeps' of the major kids online sites starting this summer," said CDD executive director Jeff Chester. "We are also distributing to more than 60 leading child health, advocacy, and civil rights groups a new legal guide to help them also be better cops on the kids privacy beat."

September