multichannel connect
careers
all access

Marketing

BBDO’s Lubars: TV Is Still Gold

10/10/2011 12:01 AM Eastern

New York — Cable marketing execs
came to hear a top advertising agency exec’s
thoughts about the next big thing.
Award-winning BBDO creative director
David Lubars
gave them an
answer that
was probably
surprising,
yet familiar.

“The next
big thing is
TV,” Lubars
told a session
at the CTAM
in New York conference last week. “ I believe
we are in the golden age of TV.”

Lubars rattled off a long list of outstanding
shows on broadcast — Modern Family,
The Good Wife, Fringe, Friday Night Lights
— and cable — Mad Men, Breaking Bad,
Men of a Certain Age, Boardwalk Empire,
True Blood, Dexter. “This golden age kicks
other golden ages’ butts,” he said.

Not only are the shows better, but more
people are watching TV, with Facebook,
Twitter and other social media driving
viewership.

All of this makes TV an outstanding medium
for advertising, Lubars said. “We’re
putting our clients in a lot of TV,” he said,
pointing to quotes from top marketers
stating that TV remains a vital part of their
marketing efforts.


Jon Lafayette is business editor of Broadcasting
& Cable.
September