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AT&T U-verse, Music Choice Team on College Tour

'Let Your Colors Fly' Trek to Make 11 Campus Stops 4/05/2013 10:42 AM Eastern

AT&T U-verse and Music Choice are making the rounds on a college marketing tour this spring.

Starting April 5 at Yale and concluding with the University of California at San Diego on May 12, the “Let Your Colors Fly” tour will make 11 stops, giving students a means to unwind during exam week and ahead of summer break, with an explosion of color and a dance party.

Music Choice will provide the soundtrack, replete with a live artist or DJ while showcasing music and videos from its MCU (Music Choice University) channel and SWRV TV network. AT&T will supply freebies, including t-shirts and color packets, and demo its video and mobility (app and Internet) services.

The tour is being produced by East Aurora, New York-based advertising firm Cenergy Communications. More information is available at att.com/flyingcolors.

 

Let Your Colors Fly Tour

April 5th          Yale, New Haven, CT

April 7th          Ohio State, Columbus, OH

April 9th          Michigan, Ann Arbor, MI

April 11th        Indiana, Bloomington, IN

April 13th        Lindenwood University, St. Charles, MO

April 15th        University of Wisconsin, Madison, WI

April 26th        University  of Arkansas, Fayetteville, AR

April 29th        University  of Houston and Texas Southern, Houston, TX

May 8th           San Jose State University, San Jose, CA

May 10th         Fresno State, Fresno, CA

May 12th         University of California, San Diego, La Jolla, CA

September