Marketing

Athens Games Are Ratings Gold

8/30/2004 10:14 AM Eastern

The Games of the XXVIII Olympiad are over, and the competition from Athens, Greece, left the networks of NBC with some impressive Nielsens.

NBC's coverage of the 2004 Athens Summer Olympic Games on the networks of NBC attracted 203 million total, unduplicated viewers, making it the most viewed non-U.S. Summer Games in history, according to Nielsen Media Research.

NBC’s 17-day Athens telecasts averaged a 15.0 national rating/26 share, up 9% over its presentation from Sydney, Australia in 2000, when the Peacock averaged 13.8/24 total.

On the cable side, NBC said that CNBC, MSNBC, USA Network and Bravo attracted a total of 69 million unduplicated viewers, a 60% jump in total viewers (43 million) for the same time periods during the comparable 17 days in July.

The Peacock’s telecast of the closing ceremonies on Sunday night attracted an average of 19.6 million viewers, up 17% from Sydney’s 16.7 million and up 10% in the rating to an 11.9.

September