Marketing

Arbitron Creates New ‘PPM’ Post

7/07/2005 8:19 AM Eastern

Arbitron Inc. has promoted Jennifer Huston to the newly created position of director, “Portable People Meter”implementation.

Huston had been leader of the Houston implementation team.

In her new role, she will lead cross-organizational efforts to help bring the PPM to the United States, and she will be responsible for working with senior executives to develop the business, product strategy and marketing plans for a PPM-ratings service.

She reports to senior vice president of global PPM marketing Jay Guyther.

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