Marketing

All-Star Ratings for TNT

2/23/2005 9:30 AM Eastern

Fueled by its National Basketball Association All-Star Weekend coverage, Turner Network Television wore cable’s primetime ratings crown last week.

The drama network averaged a 2.6 household rating Feb. 14-20, according to a Disney-ABC Cable Networks Group analysis of Nielsen Media Research data. USA Network was second with a 2.3 mark, while Disney Channel ranked third at a 1.9.

Fourth place went to Nick at Nite’s 1.7 average, just ahead of the 1.6 registered by Cartoon Network.

Rounding out the top 10: Lifetime Television at a 1.5; Fox News Channel, Spike TV and TBS, all at 1.3; and Sci Fi Channel with a 1.1.

Gauged on a total-day basis, Nickelodeon dominated the pack with a 1.9 household average. Channel-sharer Nick at Nite was second with a 1.4 and TNT third with a 1.3. Cartoon and Disney were next, each at a 1.2 average.

The NBA All-Star Game was the week’s highest-rated show, dunking a 6.0 household average for TNT from 8:56 p.m.-11:33 p.m. Feb. 20. That marked a 3% decline from the 6.2 average posted by the 2004 pro-hoops showcase.

The All-Star pregame show was second for the week with a 4.9 average. The festivities the night before -- including the three-point-shooting contest and slam-dunk contest -- generated a 3.5 rating (12th for the week).

USA -- which had the week’s third-highest-rated show with the Feb. 18 installment of Monk capturing a 4.3 -- also scored with competition of another kind.

The network walked away with a 3.3 rating (tied for 14th) with its coverage of the Westminster Kennel Club Dog Show Feb. 15, when Carlee, a German shorthaired pointer, was named best in show. The night before, the canine competition leashed a 2.5, good for a slice of the 45th slot.

September