Marketing

5.1M Trafficking to Lifetime

10/25/2005 10:17 AM Eastern

The first half of Lifetime Television’s initial miniseries trafficked heavily in eyeballs.

The Oct. 24 airing of Human Trafficking averaged a 4.5 household rating from 9 p.m.-11 p.m., drawing some 5.1 million viewers, according to Nielsen Media Research data. Lifetime officials said Trafficking’s first half was the highest-rated and most-watched original basic-cable movie in 2005.

The miniseries -- a look at the brutal realities of the trafficking of women and children for sex -- ranked first in its time slot among households and women 18-34, 18-49 and 25-54 in all of ad-supported cable.

The second half of the miniseries -- starring Mia Sorvino, Donald Sutherland and Robert Carlyle -- airs Tuesday from 9 p.m.-11 p.m.

September