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2012 Olympics: NBC Scores 30.1 Million Viewers on London's Twelfth Night

8/08/2012 3:37 PM Eastern

While the numbers fell from the record first Tuesday night, NBC's primetime coverage from the 2012 London Olympics topped the Beijing Games for the 11th time in 12 nights and crossed the 30-million plateau for the eighth time.
NBC's Aug. 7 telecast -- showcasing Aly Raisman taking the gold medal in the floor exercise, and Dawn Harper and Kellie Wells scoring silver and bronze, respectively, in the women's 100-meter hurdles -- averaged 30.1 million viewers, according to Nielsen data. That was the best for the second Tuesday for a non-U.S. Summer Olympics since ABC aired the Montreal Olympics in 1976. Last night's viewership was up 11% from the comparable night at the Beijing Games, when the Peacock averaged 26.6 million viewers and grew 20% from the 2004 Athens Olympics' 25.0 million.
Tuesday's coverage from 8 p.m.-11:22 p.m.( ET/PT) scored a 17.6/29 national rating/share, 8% higher than the comparable night from Beijing (16.3/27), and 12% above Athens (15.7/26), the last European Olympics.
However, both the audience and ratings were down from the first Tuesday of the London Games. NBC, on the night Michael Phelps became the most-decorated athlete in Olympic history with a pair of medals, scored a 21.8 national rating/35 share and 38.7 million viewers. Not only was that the highest-rated night for competition at London, it was the largest for any Summer Games since the 1996 Atlanta Olympics in 1996.
Through the first 12 days, the London Olympics averaged 32.8 million viewers in primetime, and a household rating of 18.5/31, making it the most-watched and highest-rated non-U.S. Summer Olympics since the Montreal Games.
The dozen-day average primetime audience was 11.5% and 3.4 million more viewers than the similar span in Beijing (29.4 million) and 26% and 6.7 million more than Athens' 26.1 million. From a ratings standpoint, London was 8% higher than the first 12 nights from Beijing's 17.1/29) and 17% greater than Athens' 15.8/27.


HIGHEST RATED BY TIME ZONE (THROUGH 12 DAYS):
Mountain 21.7/38
Pacific 20.1/38
Central 20.0/34
Eastern 19.0/32

 

12-DAY METERED MARKET AVERAGE (ALL 56 METERED MARKETS):
1. Salt Lake City 26.5/47
2. Kansas City 24.3/40
3. Milwaukee 24.2/40
4. Denver 23.9/45
5. Columbus, OH 23.2/38
6. Norfolk 23.1/36
7. Indianapolis 22.5/38
8. San Diego 22.3/39
9. Richmond 22.0/35
10. West Palm Beach 21.9/36
11. Albuquerque-Santa Fe 21.5/36
12. Minneapolis-St. Paul 21.3/40
13. Washington 21.1/38
T14. Austin, TX 21.0/37
T14. Oklahoma City 21.0/34
T14. Portland, OR 21.0/43
17. Sacramento-Stockton 20.9/39
18. Ft. Myers-Naples 20.8/37
19. Atlanta 20.7/34
20. Nashville 20.6/32
21. St. Louis 20.5/34
22. San Francisco 20.4/41
T23. Los Angeles 19.8/36
T23. New Orleans 19.8/29
25. Chicago 19.7/35
T26. Phoenix 19.6/33
T26. Tulsa 19.6/31
28. Jacksonville 19.5/31
29. Cleveland 19.3/33
T30. Greensboro-High Point 19.2/31
T30. Knoxville 19.2/31
32. New York 19.1/32
T33. Baltimore 18.9/31
T33. Seattle-Tacoma 18.9/38
T35. Louisville 18.8/31
T35. Philadelphia 18.8/31
T37. Dallas-Ft. Worth 18.7/33
T37. Orlando-Daytona Beach 18.7/33
T39. Cincinnati 18.6/31
T39. Pittsburgh 18.6/32
41. Detroit 18.5/31
42. San Antonio 18.4/29
43. Memphis 18.3/28
44. Houston 18.1/31
45. Boston 18.0/34
46. Buffalo 17.7/31
T47. Birmingham 17.6/26
T47. Las Vegas 17.6/30
T49. Greenville-Spartanburg 17.5/28
T49. Hartford-New Haven 17.5/30
51. Miami-Ft. Lauderdale 17.0/28
T52. Providence-New Bedford, RI 16.8/29
T52. Tampa-St. Petersburg 16.8/30
54. Dayton 16.6/27
55. Raleigh-Durham 16.0/26
56. Charlotte 14.6/26

 

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