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MSN Clicks with

5/07/2004 5:47 AM Eastern ( will be the primary sports-content destination on Microsoft Corp.’s MSN network ( under an agreement announced Friday.

MSN and will team up to provide all advertising on the co-branded site, giving advertisers a one-stop-shopping opportunity.

The two parties will also work with Fox’s broadcast- and cable-sales efforts to offer integrated packages of online and on-air elements tied to sports events such as the Major League Baseball All-Star Game, the National Football League regular season, the National Football Conference Playoffs and Super Bowl XXXIX.

Video sports content will be available via “MSN Video” utilizing Microsoft’s “Windows Media 9 Series.”

Content will come from Fox Sports and Fox Sports Net, as well as FSN regional networks. It will include behind-the-scenes video from FSN’s Best Damn Sports Show Period, Fox’s Fox NFL Sunday and upcoming FSN nightly series I, Max, starring Max Kellerman.


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